LIVE now from Supernova 2007

LIVE Sessions @ blogTV.com/supernova

                                                                                                                                                                                                                                               

9:30am		The Social Web: Choices and Voices (Mike Speiser, Greg Reinacker, David Liu, Martin Varsavsky) The online environment is becoming simultaneously more personalized to the individual and more socially constructed by communities. Companies must free themselves from traditional proprietary mentalities, without ignoring the bottom line.  How do services, products, content, connectivity, and ultimately, experiences, change when users have an abundance of alternatives for entertainment and commerce, and the ability to connect with one another as never before?
11:00am		Data dump: Lada Adamic         A closer look at online social activity.
11:15am		Do You Know Where Your Identity Is? (John Clippinger, Kaliya Hamlin, Reid Hoffman, Marcien Jenckes, Jyri Engestrom) As our lives increasingly straddle the physical and the virtual worlds, the management of identity becomes increasingly crucial from both a business and a social standpoint.  The future of e-commerce and digital life will require identity mechanisms that are scalable, secure, widely-adopted, user-empowering, and at least as richly textured as their offline equivalents.  This session will examine how online identity can foster relationships and deeper value creation.
12:10pm		Spotlight: Sheryl Sandberg            Google cracked the code on monetizing search advertising. Where is advertising heading next?
12:30pm		Lunch and Roundtable, sponsored by Cisc        Innovation In, On, and Through the Network: Regulatory Duel or Business-Driven?          (Rob Massoudi, Michael Katz, Craig Forman, David Young)          Web-based companies depend on network infrastructure to connect with their users. And network operators depend on “over the top” service providers to generate usage and demand for new network capabilities.  Yet these two communities often talk past one another, or even find themselves in conflict.  With the Net simultaneously becoming bigger, more sophisticated, more lucrative, and more democratic, how can companies at the network layer find common ground with those delivering applications and content?
2:00pm		Disorder: Feature or Bug? (Andrew Keen, David Weinberger)       A debate about the value of authority in a connected world. The greatest business challenge that the New Network poses for many companies is also a fundamental social challenge. The old categories, boundaries, hierarchies, and scarcities are being swept away. To what extent is that a good thing, and to what extent is it a threat to what we truly value?
2:50pm		Spotlight: John Hagel       The agenda for the future: Open questions and challenges in the age of the New Network.
3:15pm		Closing the Interactive Loop: Supernova is People, and the People Are You (Umair Haque, Liz Lawley, Jerry Michalski)          Predictions and reflections.

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